If you are an Australian business and are looking to use digital marketing to take your business to the next level, you really have your work cut out for you. It’s just so easy to drop the ball by going with the wrong company. Worse, it’s very tempting to do everything yourself. Both of these situations lead to dead ends.
But how do you pick the right company to trust with your business’ online brand? A truly legitimate Aussie digital marketing company will have the following features.
Beware of companies that treat you like a mushroom: they keep you in the dark and constantly feed you organic fertilizer! A real successful Australian digital marketing firms and consultant agency will go over your local online marketing needs with you. We step you through the process and ask a lot of questions regarding your business, your customers and your needs.
While no truly responsible and legitimate online marketing company can promise you the very best results, they would not hesitate to guarantee some sort of result. Insist on this. Be very suspicious of companies that won’t offer even the most basic guarantee. Either they are very insecure of their capabilities and collective skill set or they simply don’t know what they are doing. Neither of these situations is good.
What guarantees should you ask for? Look for a fairly competitive local search term that covers your business. This should be your benchmark. How come? First, people actually use these keywords. They are not made up nor are they so obscure that people don’t use them to find businesses such as yours. If the digital marketing company gets cold feet or makes all sorts of excuses, be very suspicious. Worse yet, if they try to put some sales pressure on you to sign off on other search terms, be extremely suspicious. They may be trying to con you into accepting keywords that are so non-competitive that they would have absolutely no problems ranking your site for these keywords. Don’t fall for this TRAP!
Make sure to do advanced research before talking to your prospective digital marketing company. Ideally, you should consult with several firms to ask them to defend, using actual search statistics from Google, their keyword recommendations to you. Size up each firm based on their recommendations and the reasons they give for these.
One common, and annoying, sign of a low quality online marketing company is when they try to ‘browbeat’ you into accepting their ‘obvious’ expertise by blowing all sorts of complicated-sounding terms your way. You need to fight fire with fire! If the company rep or account executive starts doing this, let them know they aren’t talking to someone who’s wet behind the ears. Give them the definition of some of the terms. Ask them how these terms are related to some other terms you define. Ask them for real world applications or case studies involving some of the terms they are kicking around.
Usually, if you do any of the above, this would be enough to scare the company straight. You are telling them, in no uncertain terms, that you are not a newbie and they should start talking in plain English. Usually, when you ask for case studies, they stop with the jargon and switch to plain talk.
Make no mistake, trustworthy companies won’t insult your intelligence by ‘talking over your head.’ Instead, they will speak in regular English and lay out concepts backed up by real world, easy to understand, examples.
High quality digital marketing companies use a comprehensive approach that touch on the four major areas of local business online marketing: SEO, social media marketing, brand building, and content marketing.
If you want a nice flow of warm human bodies going through the physical doors of your business, you need to reach your market through many different channels. Beware of companies that use a one-sided or monolithic approach. You can’t put all your marketing eggs in one basket. Steer clear of companies that insist you should use only one way to reach your prospects.
Too many online marketing firms pretty much disappear the moment your money gets into their bank account. Seriously. They stop emailing you. They stop calling you. Weeks can fly by without a peep from them. You keep emailing and calling. You may even be tempted to try to reach them through their social media accounts. Nothing. They seem to have been disconnected.
By the time you start thinking of possibly filing some sort of complaint or even a lawsuit against them, they send you an email. Oftentimes, these extremely tardy ‘update’ messages can be summed up with the simple message: “we are working on your project. Please be patient.” Talk about frustrating. All the apologies in the world won’t fix the fact that your local business’ website is all but invisible to the Aussie customers you are trying to reach!
Equally bad are companies who update irregularly. Maybe they would start with a weekly update. Eventually, they update you once a month. Then they slip to quarterly reports. Insist on regular updates!
Even if you retain a company that sends regular reports, you might not be out of the woods just yet. Read through the materials. Check the report closely. Can you understand it? Are the goals clear? Can you clearly make out if the company is making progress? Are certain trends apparent? Do you have reason to hope that your digital marketing campaign is having the right effect?
If you can’t get any information on the questions above, you’re in trouble. The company you’re dealing with might be flooding you with data to baffle you or ‘impress’ you into shutting up.
Ask for sample reports from all companies you’re thinking of hiring. Make sure they are written in plain English and convey the right information.
Be on the lookout for the hallmarks above. They definitely go a long way in helping you separate truly trustworthy Australian digital marketing companies from fly by night or scam operations out to separate you from your hard-earned money! If you are serious about getting the very best exposure online for your business then please don’t hesitate to contact us today!
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